On "Ubera" you will not go to debt anymore / Geektimes

The morning of Monday, Uber decided to send out a newsletter about another change in the policy of paying for trips. The recent news was from the category of good – Uber learned to calculate the fixed cost of the trip in advance. As you can see on the screenshot, after the paragraph of the marketing bulletshit, it is reported that now this most calculated trip cost will be blocked on the user’s card.

Previously, as experienced users know, payment was written off after the trip. And if there was not enough money on the card, then “Uber” patiently waited for the opportunity to recall it when you next try to call their car. In other words, he allowed one trip to go on a loan.

But patience, as we see, was over. Now, Uber you will not be lucky if you can not block the desired amount on your card. No legs – no cartoons.

How meaningful is this decision? Uber seized the market due to its simplicity and convenience – and it is unlikely that the person who chose the modern service, millet so refuses it for the opportunity not to pay for one trip. I judge, however, only by myself: for 3, in my opinion, the year of using “Uber”, several times, launching the application for the order of the next trip, I found that I had unpaid previous one. Never once has it occurred to me that it would be a great idea to never again use “Uber” and change to “Gett”, for example. On the contrary, it only strengthened loyalty to the service, which only made it more friendly, like a small shop in your house where you will be sold a bottle of water if you forgot your wallet at home.

Only Uber knows the truth about how many trips hang forever unpaid. Without knowing the whole picture (and in Uber’s letter at all about the reasons for the policy change), the situation boils down to two possible explanations:

1. Uber users are really terrible goons that easily change the stable and convenient Service for one-time savings.
2. these goons are the marketers of “Uber”, who decided that the loyalty of their customers to a friendly service costs less unpaid trips, and decided that we no longer deserve trust, and our account in the institution should be permanently closed.

To understand which of them is true, it is enough to tell how seriously the situation with unpaid trips really was. Perhaps the Uber users are actually worse than I imagined. In the meantime, following the well-known principle of Helvetius, I can not in any way take the side of Uber.

If the company suffered from specific financial difficulties due to bad debt for trips, I think the letter from it would be much more clearly articulated: sorry, dear users, but we were too often to throw for money, and we and Are already unprofitable. Lack of specifics suggests that the real reason for the change in policy was the banal syndrome of the watchman: “Look what you thought up – it’s a debt to skate, I will not let that happen anymore!”, Shyly concealed behind marketing idle talk.

So to itself a course, “Uber”. However, this is only a test run so far, so if you resent it loudly enough, the company may change your mind.

Well, on the site of the Yandex Taxi, I would have thought how to turn this on my own good.