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MYVIRALBOX > Funny Stories > Dairy Dilemma: Billboard Mocks Man’s Insatiable Cheese Cravings
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Dairy Dilemma: Billboard Mocks Man’s Insatiable Cheese Cravings

MVB Staff
Last updated: October 26, 2026 3:12 pm
MVB Staff
Published: March 24, 2024
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Billboard Mocks Man's Insatiable Cheese Cravings
Photo:aol.com
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A Cincinnati Reds fan has found himself in the spotlight after a billboard in Covington, Kentucky, just across the river from Cincinnati, revealed his unusual dietary habit.  The billboard features an unidentified man, described as a Cincinnati Reds fan, who is allegedly known for his remarkable consumption of “over 20 gallons of liquid cheese in a year!”

 

The enigmatic billboard, the brainchild of northern Kentucky native Jonathan Pittman, portrays the man as he sticks a fork into what appears to be a tub of macaroni and cheese, with a look of contemplation and perhaps a hint of guilt. According to Pittman, the inspiration for the billboard came from a candid moment when he witnessed his friend indulging in the cheesy delight.

 

The Billboard Revelation: A Cheesy Surprise

 

While the billboard’s message is clear, the truth behind the man’s cheese-eating habits remains shrouded in mystery. Pittman, when questioned by Cincinnati news station WCPO 9, remained tight-lipped about whether his friend truly consumes such a staggering amount of cheese. Instead, he hinted that the billboard was a lighthearted attempt to showcase his friend’s cheesy affinity to the world.

 

The story took an unexpected turn when a picture of the billboard surfaced on Reddit, sparking a flurry of speculation and theories from intrigued onlookers. Some suggested that the man may have lost a bet, with the billboard serving as his humorous punishment. Others pointed out the irony of the billboard’s design, which parodies Kraft, while the man is holding a Velveeta cup.

 

This continues to pique curiosity and fuel speculation, some have pondered whether it could be a clever marketing ploy tied to the upcoming Reds home opener on March 28. Regardless of the man’s actual cheese consumption, the billboard has undeniably struck a chord with the public, prompting discussions about the man’s cheesy habits and the pasta-bilities of the situation.

 

So, who is the man behind the cheese? What drives his insatiable appetite for all things cheesy?

 

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  • Caty Mcnally
MVB Staff
MVB Staff

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